It can be very easy to sell clients on PPC. The ability to get real time data and track ROI is appealing to most business owners, but it can be difficult to find qualified marketers to run the paid search campaigns.
I've worked with over a dozen agencies. Many of them chose to have me fulfill for them instead of hiring someone in-house. Why? Because taking an online course on Google Ads doesn't make you an expert. Because these agencies were tired of hiring people to mismanage their PPC and hurt their clients and the agency itself. PPC isn't for everyone, I get that. It takes a special kind of crazy to relish (not just tolerate) digging into the data. Most people don't have the patience to build out a well segmented campaign so they take shortcuts. I have seen it far too many times. And that's why I'm different.
Am I the best PPC marketer in the world? Nope, not even close. At least not yet. But agencies come to me for PPC fulfillment because I have a proven track record of increasing leads and sales for their clients.
Still not convinced? Let me take a look at some of the accounts in your AdWords MCC. I'll do an audit detailing where you're wasting money and how to fix it. For Free.
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